Milestone Comics/Milestone Media was created by Dwayne McDuffie, Denys Cowan, Michael Davis and Derek T. Dingle. as a response to mainstream comics lack of diversity as it relates to the use and execution of minority superheroes. Noteworthy scribe Christopher Priest was also present during the founding process though he dropped out before they signed a deal with DC Comics.
Deal with DC Comics
Unlike other independent comics Milestone comics signed a publishing deal with DC Comics in which they retained most if not all of the creative control over their creations:
“(1) that they would retain total creative control; (2) that they would retain all copyrights for characters under the Milestone banner; and (3) that they would have the final say on all merchandising and licensing deals pertaining to their properties. In essence, DC had in effect licensed the characters, editorial services, and creative content of the Milestone books for an annual fee and a share of the profits” Brown, Jeffrey A. (2001).Black Superheroes, Milestone Comics and their Fans
Long Hot Summer
During 1995 – 1996 Milestone cancelled many of it’s lower end books due to low sales before ceasing production (on comics) altogether in 1997 leaving many series with unresolved plots.
Despite the cancellation of its comics line Milestone media later found great success in the animated series Static Shock which aired on kids WB and has become know world wide through syndication. As a result of this the company now primarily operates as a licensing firm related to said series.
In 2008 Dan Didio promised a return of the Milestone characters to Dc comics starting with Static in the ongoing Teen Titans. Around that time Dwayne Mcduffie was the writer for the Justice League ongoing where he used Icon, Rocket and the Shadow Cabinet in a crossover which showed that the merger between DC and Milestone which occurred in World’s collide was still in continuity. When Mcduffie was fired from the Justice League ongoing no further reference was made to that storyline or the milestone characters.
During the DC Comics New 52 event of 2011 Static was given a new ongoing series written by John Rozum and illustrated by Scott McDaniel. It was quickly cancelled due to low sales and infighting among the creative team. Icon, Rocket and Static were later featured on cartoon network’s Young Justice before it’s cancellation.